OlyBet becomes the official NBA betting partner in the Baltic States and Slovakia
Entertainment Group (OEG) has established cooperation – the OlyBet brand, which is controlled by the Company, has become the official NBA partner in the Baltic States and Slovakia. The Company will also become a partner of the NBA free gaming platform NBA Pick’Em, which will be localised in the region. The partnership includes collaboration on digital platforms, betting venues, etc.
The partnership agreement was signed for a period of more than two years – until 30 September 2022. The collaboration across different platforms encompasses the development of authentic product experience, promotion of fan engagement, and even visits of the NBA legends to the relevant countries.
“This Company is the leader of the sports competition market in the region, and we are looking forward to starting our cooperation. The beginning of the partnership seems ideal: this is a unique time when the qualifiers for the NBA season will be broadcasted live in Europe at the best time we can imagine. This collaboration will provide OlyBet with the necessary tools to create the most authentic NBA betting experience in the region and will provide the fans to get involved with the NBA in a new way,” says Scott Kaufman-Ross, Senior Vice President and Head of Fantasy & Gaming at NBA.
This collaboration will allow these brands to develop a new level of practice for viewers in order to preserve the integrity of NBA competitions.
“Such a partnership is a truly important event for us, because the NBA is a supreme basketball brand. The passion that Lithuanians feel for basketball is an integral part of the NBA, which is proven by a number of Lithuanian players and quality of the game. Therefore, we believe that this cooperation will be significant for those who are already interested in this game and, at the same time, will attract new fans,” says Tomas Palevičius, Head of the Lithuanian company managed by Olympic Entertainment Group.
Corey Plummer, Chairman and CEO of Olympic Entertainment Group, adds that basketball fans will now have more possibilities to get involved in the NBA: through live competitions, local events, social networks and the best betting experience in Europe. “The limitless power of this partnership encourages us to be even more ambitious and innovative, and I look forward to presenting it to our joint base of customers and fans,” says Corey Plummer.
The 22 teams participating in the renewed NBA season will play eight qualifiers from 30 July to 14 August in Florida, USA. The first 2020 playoff round of the NBA will begin on 17 August.
The NBA is an international sports and media business consisting of four professional sports leagues: National Basketball Association, Women’s National Basketball Association, NBA G Leagues, and NBA 2K League. The NBA competitions are broadcasted in 215 countries and territories in nearly 50 languages, and its merchandise is sold in more than 100 000 stores in 100 countries. The NBA has built one of the largest social networking communities in the world.
Olympic Entertainment Group is a leader in the field of casino and entertainment in the Baltics and an operator of casinos in Slovakia, Italy, and Malta. The Company is the owner of OlyBet, a licensed betting and online gaming operator, and Olympic Casino, the largest gaming company in Lithuania. OEG is a pioneer in promoting responsible gambling and a constant supporter of the local community and sports promotion programmes.